When a company does somthing cool like give away features, we say nice things about them to show our appreciation. We think of it as a negative on the company's balance sheet of goodwill. But when a company goes above and beyond to milk more money out of folks, we call it greed. Everyone knows that companies are in this for the money. Whining that this is greedy is like whining that they don't make expansion packs free.
Now they can just pop 15 bucks and change their character, stealing values of 1000$ or more in the process (yes, actual dollars). Players stealing everything a guild owns, which takes months to farm, and then migrating to another realm is already a big problem.
I personally don't like this service at all, regardless of whether it's free or not. They'll probably put a number-of-times-per-month limit on this service just like they did the character transfer service (from one server to another), but that alone won't stop the reidiclous potential this has in terms of stealing other players property. Sure, you can still go to GMs and report people, but the GMs are not omnipresent, unlike the security system.
What does make sense is the fact that a service like this can be used by cheaters/exploiters/bots/scammers/ninjas to avoid automatic security, by simply changing the appearance/name of a character, hence reducing the number of reports given that character back down below where the automatic security will react. I honestly don't think a company making 1.000.000.000$ a year will care about a few 15$ payments here and there.
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